top of page
FAXE Beer Born From The Bold wordmark in red gradient
Three FAXE beer cans – Premium, 10%, and Zero – displayed side by side
Bold tattoo-style anchor illustration, FAXE brand decorative element

​For over a century we’ve brewed smooth, refreshing beer on our terms for those who live life on theirs. People who really get what it means to be themselves and aren’t afraid to show it.

Bold tattoo-style bird illustration (mirrored), FAXE brand decorative element

MEET THE TEAM

STAY BREW TO YOURSELF    STAY BREW TO YOURSELF    STAY BREW TO YOURSELF    STAY BREW TO YOURSELF    STAY BREW TO YOURSELF    STAY BREW TO YOURSELF

MORE THAN JUST A WORD

We’ll get straight to it – boldness is about making tough decisions. Not just in the great big moments, but the small ones too.


From the clothes you wear and the places you go, to the way you speak up for yourself and others, to be ‘bold’ is to be authentic. And that goes for every bit of who you are.

 

If you're unafraid to trust your gut and speak your mind no matter the challenge, you'll find a worthy companion in every can of FAXE.

FORTUNE FAVOURS THE BRAVE     FORTUNE FAVOURS THE BRAVE    FORTUNE FAVOURS THE BRAVE     FORTUNE FAVOURS THE BRAVE     FORTUNE FAVOURS THE BRAVE

Bold tattoo-style dice illustration, FAXE brand decorative

LET'S TALK

Daring questions? Big ideas for our next product? Want to partner up and stock our beer? Whatever it is, we’re all ears – just drop us a message below.

Bold tattoo-style compass illustration, FAXE brand decorative element

€25.00

€15.00

FAXE black bucket hat – available in the FAXE merch store

LOOK THE PART

Being bold starts on the inside – but it doesn't hurt to dress like it too. You've already got the attitude, this is just the gear that backs it up

FAXE Hops and Skull graphic t-shirt – available in the FAXE merch store

€35.00

€20.00

€15.00

FAXE Born To Be Bold tote bag – available in the FAXE merch store

After Conrad’s passing, Nicoline presses on with their dream of sending bold-tasting beer the world over

The Faxe Steambrewery is founded by the couple Nicoline and Conrad Nielsen. The first products are malted beer and mineral water.

Gold tattoo-style bird illustration, FAXE heritage decorative element
Gold tattoo-style anchor illustration, FAXE heritage decorative element

1914

The brewery enters a period of rapid expansion. More demand means more FAXE

A new facility is built, and FAXE starts pouring into pint glasses across Africa and Eastern Europe 

At just 23, Nicoline’s grandson Bent takes over as CEO – talk about bold, right?

1901

FAXE joins Bryggerigruppen A/S, nowadays known as good ol’ Royal Unibrew

1925

Bryggerigruppen A/S changes its name to Royal Unibrew and FAXE Beer is focused on the export business. Sharing is caring.

1960

2005

1937

1989

TODAY

Over a century on and still we’re brewing with the same spirit that started it all. From a small Danish town to the world, we were always born to be bold

AND SO THE STORY GOES...

Bold tattoo-style crossed axes illustration, FAXE brand decorative element
Bold tattoo-style skull illustration, FAXE brand decorative element
COUNTRY
Single choice
CONSUMER
WHOLESALER/PARTNER
Bold tattoo-style heart illustration, FAXE brand decorative element
Bold tattoo-style diamond illustration, FAXE brand decorative element

JOIN THE CLUB

Follow us on Instagram

INK RESPONSIBLY    INK RESPONSIBLY    INK RESPONSIBLY    INK RESPONSIBLY    INK RESPONSIBLY    INK RESPONSIBLY    INK RESPONSIBLY    INK RESPONSIBLY    INK RESPONSIBLY

Pull up a chair and join the round – follow our Instagram to see how FAXE lovers around the world are enjoying their favourite brew.

Bold tattoo-style hop illustration, FAXE brand decorative element
Tattoo-style anchor illustration, FAXE heritage decorative element
FAXE Beer | Born From The Bold wordmark in red gradient
Bold tattoo-style bird illustration, FAXE brand decorative element
Bold tattoo-style bird illustration, FAXE brand decorative element
FAXE Beer decorative arch graphic
FAXE Premium 568ml pint can – English label
bottom of page