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Faxe is a part of the Royal Unibrew group of companies under Royal Unibrew A/S, Faxe Allé 1, 4640 Faxe, Denmark (the “Group”).
When we refer to “we”, “us” or “our” in this privacy policy, we are referring to the relevant Group company responsible for the processing of your data. You can find a list of all Royal Unibrew’s companies and locations here: https://www.royalunibrew.com/about-us/company-structure . This privacy policy applies to all companies throughout the Group.
The controller of your personal data is the Royal Unibrew Group company with which you interact. If you are unsure which company you are interacting with, you can contact us at GDPR@Royalunibrew.com.
In this privacy policy you can read how we process your information.
This privacy policy applies to anyone who purchases products or services from us, is a supplier or business partner, is a visitor to one of our physical addresses, is a job applicant, participates in one of our events or a competition, or otherwise interact with us, such as when you use one of our websites, or communicate with us via social media or another platform.
The processing of your data depends on the context in which you interact with us.
Below you can read more about the activities in which we process your information. Below we specify to whom the information relates, what types of information we process, the legal basis, and how long we store the information.
In this policy, you can also read more about who we may share the information with.
Please note that we may process information for several different purposes if you interact with us in several ways, e.g., if you are both a customer of ours and visit one of our physical locations.
If you contact us, including filing a complaint
The data controller for the processing of your personal data is the Royal Unibrew Group company with which you correspond. If you are in doubt about which Royal Unibrew Group company you are correspond-ing with, you can contact us at GDPR@Royalunibrew.com.
The purpose of our processing of your information, if you contact us as a consumer or if you complain about one of our products or an experience with us, is that we can process your inquiry and ensure that you receive a response from us.
Our legal basis for processing your information in the above situations is our legitimate interest in pro-cessing your inquiry and ensuring that any complaints, including complaints about our products, are investigated, and handled, cf. Article 6(1)(f) of the General Data Protection Regulation.
We ask not to receive information that falls within the special category of data, cf. Article 9(1) of the General Data Protection Regulation, including health data, information about religious beliefs or trade union membership. If you nevertheless provide such information to us, we assume that you have given your explicit consent to the processing, and we therefore process this information based on your consent, cf. Article 6(1)(a) and 9(2)(a) of the General Data Protection Regulation.
The information we process
We may process the following information about you as a consumer or complainant:
Storage of your information
We do not store information longer than is necessary to fulfill the purpose. The period during which we store your information will be determined specifically depending on the case in which the information is included. We delete your information as soon as your case has been processed unless we need to be able to document the correspondence/complaint for a longer period.
If you are a supplier or business partner
The purpose of our processing of your data when you are a supplier or business partner is to be able to manage the ongoing trading or cooperation relationship, including contract management, and to ensure effective communication with you.
If you are a direct party to the contract (e.g. if you are a one-man business), our legal basis for processing your data is that we can perform a contract with you as a supplier or partner, cf. Article 6(1)(b) of the General Data Protection Regulation. In other cases, we process your personal data on the basis of our legitimate interest in safeguarding our rights and obligations under the agreements etc. that we have entered into with the company you are employed by, cf. Article 6(1)(f) of the General Data Protection Regulation.
In addition, we process your information to:
Our legal basis for this processing is to pursue our legitimate interest in the above purposes, cf. Article 6(1)(f) of the General Data Protection Regulation. In this context, we register our correspondence with you for documentation to fulfill the purposes.
The information we process
We may process the following information about you as a consumer or complainant:
Storage of your information
We store your information for as long as we have a business relationship and for a period after the end of the business relationship to comply with applicable legislation, including bookkeeping legislation in the coun-tries in which we operate. However, the information may be processed and stored longer in anonymized form.
If you are a customer or potential customer
The purpose of processing your information when you are a customer or potential (consumer or business) customer, including when you shop in our online stores, is that we can fulfill agreements with you, including ensuring the execution, delivery, or cancellation of an order and services related thereto.
If you are a direct party to the contract (e.g., if you are a one-man business), our legal basis for processing your data is to enter into or perform a contract with you as a customer or potential customer in connection with entering into a contract, cf. Article 6(1)(b) of the General Data Protection Regulation. In other cases, we process your personal data based on our legitimate interest in safeguarding our rights and obligations un-der the agreements etc. that we have entered with the company you are employed by, cf. Article 6(1)(f) of the General Data Protection Regulation.
In addition, we process your information in connection with:
Our legal basis for this processing is basically that we can pursue our legitimate interest in the above purposes, cf. Article 6(1)(f) of the General Data Protection Regulation.
The processing may also be necessary for the establishment, prosecution or defence of legal claims, cf. Article 6(1)(f) and Article 9(2)(f) of the General Data Protection Regulation.
The information we process
We may process the following information about you as a customer or potential customer:
Storage of your information
We store your information for as long as we have a business relationship and for a period after the end of the cooperation to comply with applicable legislation, including bookkeeping legislation in the countries in which we operate. However, the information may be processed and stored longer in anonymized form.
If you visit our websites or use our apps
Personal data about you will be collected through our websites and apps in one or more of the following cases:
In addition, we will collect your personal data via our websites and apps when you communicate with us, e.g., submit an inquiry through a contact form, when you sign up for our newsletter, when you participate in our competitions or use other services and features through our websites. These processing operations are described in separate sections of the privacy policy.
The purpose of processing your data when you are a visitor to our websites or when you use our apps is:
Our legal basis for processing your data is our legitimate interest in the above purposes, cf. Article 6(1)(f) of the General Data Protection Regulation, or your consent, which we obtain if this is required by law, cf. Article 6(1)(a) of the General Data Protection Regulation, e.g., in connection with the use of cookies. You can read more about the use of cookies in the section below.
We are also obliged to ensure that we comply with the legislation on the marketing of our products, according to which only persons of a certain age can legally purchase our products and receive marketing of our products, in particular regarding products containing alcohol. We therefore process information for this purpose, and our legal basis for processing this information is our legal obligations to comply with legislation on the purchase and marketing of our products, cf. Article 6(1)(c) of the General Data Protection Regulation.
Finally, we may also process information that you have manifestly made public, cf. Article 6(1)(f) and Article 9(2)(e) of the General Data Protection Regulation.
The information we process
We may process the following information about you as a visitor to one of our websites or apps:
Storage of your information
Information processed in our apps is stored for as long as your profile is active, but we may retain the information for a longer period if required by the laws of the countries in which we operate. For retention periods for cookies, please refer to the section on cookies below.
If you visit our social media profiles
We and the providers of the relevant social media platform are joint data controllers for the processing of personal data collected in connection with your visit to our profile or page on the individual social media platform.
We have profiles or pages on various social media (platforms). You can customize your privacy settings individually on each platform. We refer to the provider’s privacy policies as well as settings for using the platform.
You can also contact us if you have questions about the joint data responsibility and the processing of your information on social media.
The information we process
When you visit or interact with our social media profiles, we, and the provider of the social media platform may collect, process and store the following types of personal data about you:
Purposes of processing
We process your personal data for the following purposes:
The social media providers process, among other things, your personal data for the following purposes:
Our legal basis for processing your information is our legitimate interest in being able to communicate with and market ourselves to you on our social media profiles, as well as our legitimate interest in improving our products and services, cf. Article 6(1)(f) of the General Data Protection Regulation.
The social media providers base the processing of your personal data on their legitimate interests, including their interest in improving their advertising system and providing us with statistics that the social media provider, for example, compiles based on your visit to our profile or social media page.
In addition, social media providers have a legitimate interest in providing an innovative, individually adapted, secure and cost-effective service, cf. Article 6(1)(f) of the General Data Protection Regulation. The social media providers process certain of your personal data in accordance with your consent, which you can withdraw at any time via your privacy settings on the social media, cf. Article 6(1)(a) of the General Data Protection Regulation.
Storage of your information
We encourage you to delete comments, likes and other interactions you have left on our profile if you no longer want them to appear on our pages. We do not delete such publicly available interactions.
If you communicate with us via the social media messaging function, we will delete the messages when you request it.
Please refer to the privacy policy of the individual social media providers for information on how long they keep your personal data.
The social media platform providers’ sharing of information
The providers of social media platforms may, among other things, share your personal data with the following categories of recipients:
You can find more information about with whom the social media providers share your personal data in the privacy policy of the individual providers, including in which cases the social media providers may transfer your personal data to recipients outside the EU/EEA.
If you attend one of our events
If you participate in one of our events, including events sponsored by us, the purpose of processing your information is that we can hold the event and register your and any companions’ participation for administration purposes and to maintain security in connection with the event.
Our legal basis for the processing is that we can pursue our legitimate interest in hosting events and meeting your specific wishes and needs in connection with our events, cf. Article 6(1)(f) of the General Data Protection Regulation.
If we process photos or video of you in connection with one of our events, it is based on your consent, which we obtain if this is required by law, cf. Article 6(1)(a) of the General Data Protection Regulation. Please note that by law, we may in many cases process images or video where you are included if it is an image or video where you are not in focus, e.g., if you are part of the audience at an event.
We ask not to receive information that falls within the special category of data, cf. Article 9(1) of the General Data Protection Regulation, including health data, information about religious beliefs or trade union membership. If you nevertheless provide such information to us, we assume that you have given your explicit consent to the processing, and we therefore process this information based on your consent, cf. Article 6(1)(a) and 9(2)(a) of the General Data Protection Regulation.
The information we process
Storage of your information
As a rule, we store your information for up to 1 year, unless we are obliged to store your information for a longer period in the country where we have held the event, or for as long as necessary for us to handle any matters relating to the event, including to document participants in the event and respond to inquiries from you.
If you visit one of our physical locations
The purpose of processing your information when you are a visitor to one of our locations is to ensure security for both our own and our visitors’ sake, as well as to investigate, prevent and document accidents and criminal matters.
In addition, we are obliged to ensure safety around the processes that are part of our food production, for example to comply with applicable legislation on food quality and safety.
We have installed video surveillance as well as logging of the use of access cards at certain of our locations.
The legal basis for processing your data is our legitimate interest in registering visitors to our locations and maintaining a certain level of security, cf. Article 6(1)(f) of the General Data Protection Regulation.
We ask not to receive information that falls within the special category of data, cf. Article 9(1) of the General Data Protection Regulation, including health data, information about religious beliefs or trade union membership. If you nevertheless provide such information to us, we assume that you have given your explicit con-sent to the processing, and we therefore process this information based on your consent, cf. Article 6(1)(a) and 9(2)(a) of the General Data Protection Regulation.
The information we process
We may process the following information about you as a visitor to one of our locations:
Storage of your information
As a rule, we store your information for up to 1 year, unless we are obliged to store your information for a longer period in the country where you have visited one of our locations, or for as long as necessary for us to handle any matters relating to your visit, including to document your visit and respond to inquiries from you.
Video surveillance is stored for up to 30 days, after which it is automatically deleted.
If you receive marketing or participate in a marketing competition
The purpose of processing your data when you receive marketing or participate in a marketing competition is that we can carry out and administer marketing, including sending newsletters and conducting and administering competitions.
We also process your information to ensure that we comply with relevant legislation, e.g., applicable Marketing Practices Act(s) in the country where the marketing activities are carried out, when you receive marketing of our products or participate in our competitions.
We will only send you product information, newsletters, and other marketing material by e-mail if you have given your prior and explicit consent to this, unless applicable law allows us to contact you without such consent. In this connection, we make sure to fulfill our legal obligations to comply with legislation on the purchase and marketing of our products, cf. Article 6(1)(c) of the General Data Protection Regulation.
If you participate in one of our competitions and win a prize, we may make your and your potential guests’ information available on our website or on our social media pages. We may also share your information with third parties if necessary to provide you with your prize. The legal basis for processing in connection with competitions is generally the performance of an agreement with you, cf. Article 6(1)(b) of the General Data Protection Regulation.
For the above purposes, we may also process information that you have manifestly published, e.g., on one of our social media pages, cf. Article 6(1)(f) and Article 9(2)(e) of the General Data Protection Regulation.
The information we process
Storage of your information
We store your information for up to 2 years, unless we are obliged to store your information for a longer period in the country in which you have received marketing or participated in a competition or for as long as necessary for us to handle any matters regarding marketing or participation in a competition, including to document your participation. However, the data may be processed and stored longer in anonymized form.
We store documentation of your marketing law consent for 2 years from when you have revoked your consent to receive direct marketing material.
If you participate in market research or similar
If you participate in a market survey, questionnaire survey or similar, the purpose is to understand you as a customer or consumer. We process your data to understand, calculate or determine the perception of our products, us as a supplier or the effectiveness of our services, performance, or marketing. This supports that we can, among other things, improve our products, services, information, and marketing aimed at you, and that you can receive recommendations regarding products and services.
Our legal basis for processing is that we can pursue our legitimate interest in ensuring the quality of and improving our products and services as well as offering you relevant offers and services, cf. Article 6(1)(f) of the General Data Protection Regulation.
If required by law, we obtain your prior consent to contact you about market research before processing your data, cf. Article 6(1)(a) of the General Data Protection Regulation.
The information we process
Storage of your information
As a starting point, we store your information for up to 5 years.
We only store your information for as long as it is legal and as long as it is necessary to be able to answer any inquiries from you. However, the information may be processed and stored longer in anonymized form.
If you are applying for a job
If you apply for a job, you must create a profile in our recruitment system, where you can also read more about the processing of your information in connection with recruitment in our separate personal data policy for job applicants, which you can find in the recruitment system.
If you are an applicant for a position, the purpose of processing information about you is to assess whether you are a qualified candidate for a vacant position. We also register your information to document your application after the recruitment process has been completed.
Our legal basis for processing your personal data is your request for our processing of your application and CV prior to possibly entering an employment contract, cf. Article 6(1)(b) of the General Data Protection Regulation.
If you are hired, we store the information that has been part of the recruitment process in your personnel folder.
If you are covered by our compliance, anti-crime or similar activities
The data controller for the processing of personal data collected as part of our whistleblower scheme is Royal Unibrew A/S.
The purpose of processing your data in connection with our compliance, anti-crime or similar activities is that we can:
The processing of your data is necessary for us to pursue our legitimate interests in the above purposes and to ensure documentation of the fulfillment, cf. Article 6(1)(f) of the General Data Protection Regulation.
In certain cases, we are obliged to process the information to comply with anti-money laundering legislation or other legislation, cf. Article 6(1)(c) of the General Data Protection Regulation.
Furthermore, we may process your data to establish, defend or assert a legal claim, cf. Article 6(1)(f) or Article 9(2)(f) of the General Data Protection Regulation.
The information we process
Storage of your information
We do not store information longer than is necessary to fulfill the purpose. The period during which we store your information will be determined specifically depending on the case in which the information is included. The period depends, among other things, on the basis on which your data is processed.
We delete the information as soon as the case in which your information is included has been closed, unless your information is included in other cases, or has been collected for other purposes, after which we can store the information longer.
We may share your personal data with our suppliers and partners if necessary to fulfil our obligations to you. Suppliers and partners may be, for example, suppliers of goods or services (e.g., in connection with the delivery of an order to you), IT suppliers and providers of IT systems.
In connection with visits to our websites, use of other digital services offered by the Group or participation in events and when receiving other marketing material, we may also share your information with hosting companies, providers of booking systems, providers of marketing services and other providers of services necessary to fulfil these purposes. Such service providers will process the personal data in accordance with our instructions under signed data processing agreements.
Information may be required to fulfill our obligations under the law or to protect our or others’ rights, property, or safety. In these cases, we may disclose information to public authorities, auditors, lawyers, or other advisors.
In some cases, we disclose your data to other companies in the Group for the purpose of analyzing, developing, and managing our business, as well as in cases where our services are shared between our companies.
In connection with the development of the Group, the corporate structure may change, e.g., by transfer of all or part of the activities. In the event of transfer of parts of the business or other commercial changes, the processing basis for the connected disclosure of personal data is generally our legitimate interest herein.
If we transfer information to third parties outside the EU and/or EEA, we are obliged to take special precautions to ensure that your information is protected. We will always ensure an adequate level of data protection and a lawful basis for the transfer of your data, for example by using the EU Standard Contractual Clauses (SCC).
You can contact us at any time for more information about who your information is shared with.
In cases where we process your information based on your consent, you can always withdraw your consent. If you withdraw your consent, we will stop processing your information unless we are entitled or obliged to continue processing or storing your information on other grounds, including in accordance with the law.
Withdrawing your consent does not affect the lawfulness of the processing based on your consent before its withdrawal.
You can withdraw your consent at any time by:
If you withdraw your consent, you may not be able to fully use the features we offer on our websites.
We use cookies on our websites. You can read more about our use of cookies in the cookie policy, which is available and updated at any time via a link on the website you are visiting.
According to the law, with certain exceptions, you have certain rights in connection with our processing of your information:
Your rights may be restricted in the country where you live.
If you wish to exercise your rights, please contact us (see contact details below). In connection with inquiries regarding your rights, we ask you to provide us with sufficient information to enable us to process your inquiry, including that you enable us to identify you in relation to what your request is about.
Our websites may contain links to other websites. We are not responsible for the content of other websites (third-party websites) or for the procedures such third parties have for collecting and processing information. When you visit a third-party website, you should read the website owner’s privacy policy and other relevant policies.
If you wish to exercise your rights or if you have questions about the processing of your data, you can contact us per e-mail at: GDPR@Royalunibrew.com.
You can also always contact your local company under the Royal Unibrew Group. You can find a list of all Royal Unibrew’s companies and locations here https://www.royalunibrew.com/about-us/company-structure
If you disagree with the way we process your information or the purposes for which we process the information, you are welcome to contact us at GDPR@Royalunibrew.com.
You can also lodge a complaint with your local data protection authority. You can find an overview of data protection authorities in the EU here: https://edpb.europa.eu/about-edpb/about-edpb/members_en
We reserve the right to change this privacy policy in the event of significant changes in legislation or as a result of changes in our processing activities.